After months of speculation, Hillary Clinton announced her candidacy for president on Sunday, April 12th. A video was launched on Youtube and on the Facebook page to announce her second bid. The Clinton campaign’s goal is to raise $100 million dollars for the democratic primary race early on in the year instead of waiting until October.
“Everyday Americans need a champion. And I want to be that champion,” Mrs. Clinton said. “So I’m hitting the road to earn your vote — because it’s your time. And I hope you’ll join me on this journey” (NY Times).
Following the video release, the Clinton campaign sent out a press release listing her next steps in detail. She travelled to Monticello, Iowa on the Tuesday after her announcement and to Norwalk the next day, where she spent time engaging with voters. According to the release, “once her supporters in all 50 states are organized for house parties or to watch over live streams, Hillary will hold her first rally and deliver the speech to kick off her campaign” (CNN).
Hillary Clinton became a household name when her husband, Bill Clinton, won the presidential campaign in 1992. Since then, she has served in the Senate for eight years and unsuccessfully run for president in 2008. As Secretary of State, she visited 112 countries to mend the damaged U.S. reputation and advocated an increased U.S. diplomatic involvement. Her 2016 candidacy had been widely anticipated, even though she teased those expectations for most of the last two years.
Over the next few months, Clinton’s campaign will work on how to reintroduce her, on her own terms, to the American people. The campaign will hone in on her personal story, such as her upbringing in the Midwest and her time raising a daughter, to cast her in a more favorable light than she was seen in her 2008 run. Her failure was due to infighting among her staff and her monotonous campaign style. She was initially favored to win the nomination, but her campaign just wasn’t ready for a lengthy fight and collapsed. This time, her aides say that she will take nothing for granted and present herself as a more humble candidate.